The Growth Question
Copyright 2024-25 | Aarki, Inc. All rights reserved. † AARKI is a trademark registered in the U.S. Patent and Trademark Office.
+130% over D7 ROAS goal:
A Global Gaming Publisher’s iOS UA Growth Story
iOS
U.S. primary
(with selected global markets)
Casual Gaming
User Acquisition
This global gaming publisher had the games, players, and reach. The test was profitable iOS growth at speed. The team wanted to see if Aarki’s tech could hold performance steady while spend ramped rapidly.
The Goal
Sustain profitable UA growth aligned to revenue outcomes
Can model-driven bidding drive sustainable scale on iOS?
CHALLENGE
AARKI'S RESULT-ORIENTED APPROACH
Moving from a small-scale test into full rollout while keeping ROI stable
Set guardrails on D7 ROAS and paced spend with model-driven bidding
Managing ROI pressure during a rapid 28x spend increase in 6 weeks
Applied supervised AI models to adjust bidding and pacing in real time to stabilize efficiency
Why This Isn’t Just a +130% Story
For high-spending advertisers, the proof is scalability and the speed of getting there. This campaign demonstrated that Aarki’s tech can absorb rapid budget ramps without the typical volatility spikes
Deep learning and pricing models absorbed aggressive scale
01
High QPS capacity kept models stable under pressure
02
The advertiser gained confidence to keep scaling into six-figure weekly spend
03
Weekly spend expanded into six figures
ROAS recovered quickly after peak scale pressure
The Power of Our Models
Scaling spend 28x in 6 weeks puts most UA programs under stress. Aarki Encore, powered by deep learning and pricing models trained on high-volume bidstream data, adapted in real time. Processing millions of queries per second on clean SDK-direct signals, the system absorbed volatility and kept efficiency intact. By early September, performance had stabilized at the 7.5% D7 ROAS target, showing that speed and scale can coexist.
Models balanced spend between core and new markets
41
GEOS
expanded across 10 new campaigns
28X
SCALE UP
in weekly spend
$63K+
daily spend in 2 months
Scaling across new markets while sustaining efficiency
Balanced budget allocations between core and new geos to drive incremental growth without diluting returns
The Ops Behind the Scenes That Made the Uplift Happen
Behind the models was a hands-on team. Aarki analysts monitored postbacks daily, fine-tuned levers across geos, and shared transparent reporting so the advertiser could move quickly. While performance showed volatility during the rapid scale-up, close collaboration and fast adjustments kept ROAS steady and ultimately stabilized above target.
Analysts monitored performance daily and adjusted pacing
Budgets were fine-tuned across geos to keep ROI steady
Transparent reporting enabled rapid, confident decisions
